The right assortment for your customers
The right assortment for your customers is a crucial factor for the success of your retail store, be it a kiosk, Späti or a gas station. There are some essential things to keep in mind, which we will explain here. Please note that our tips only apply to retail stores, as different rules apply to wholesalers and online retailers.
The number of products is a key component to the success of your store. Although snus and nicotine pouches will not be the only products in your store, it has been shown that a selection of 10 to a maximum of 15 different items is the ideal "sweet spot."
2. product selection
Now that the number of products offered has been determined, it is important to choose the right mix of products. Snus and nicotine pouches differ in terms of nicotine strength and flavor, which can make the selection confusing at first glance. But don't worry. In terms of nicotine strength, consider the following: Buyers of the "Extra Strong" and "Ultra Strong" category are regular consumers. Accordingly, it is recommended to make the product assortment 60-70% from these products. The rest should be chosen from a mix of medium and strong variants, as this group of buyers is usually not regular users of the products.
With regard to the selection of flavors, the following applies:
Classic flavors such as mint, menthol and peppermint are consumed most frequently. Fruity and other flavors serve as a change from conventional flavors, but are regularly changed because they are perceived as too monotonous, distinctive and sweet for long-term consumption. The ideal ratio is 2:1, which means that there are two fruity flavors for every one mint flavor.
3. the best sellers
Don't neglect the best sellers. There is a reason why certain products in our portfolio are designated as Best Sellers. These products should not be missing from a good assortment. Surprisingly, the Best Sellers are the same everywhere. Take a look at our Best Seller category to get a deeper insight.
4. watch and rotate
Generally, 20% of your products will account for 80% of sales. Therefore, we recommend regularly monitoring the numbers, collecting customer feedback and rotating products accordingly.
A well thought out assortment is crucial to the success of your retail store if you want to sell snus and nicotine pouches. Getting the numbers right, selecting the right products, considering best sellers, and regularly monitoring and adjusting your assortment are all important steps to satisfying your customers and increasing your sales. By taking into account your customers' preferences, you can improve the shopping experience and build long-term customer relationships.
Here you can see a varied assortment of a total of 12 products. An appropriate division of nicotine strengths, flavors and best sellers.